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Advising on sensitive skin solutions

Learning objectives

  • Identify the five signs of sensitive skin

  • Recognise the importance of a skincare regime to help soothe sensitive skin

  • Be ready to support customers with product recommendations and self-care advice

Sensitive skin can cause frustration and discomfort. However, you can help customers relieve such irritation and protect their sensitive skin with skin care solutions and self-care advice.

CETAPHIL HAVE CONSULTED WITH DERMATOLOGISTS, SCIENTISTS AND EXPERTS TO IDENTIFY
THE FOLLOWING 5 SIGNS OF SKIN SENSITIVITY.1
1WEAKENED SKIN BARRIER

People with sensitive skin often have a thinner or damaged barrier layer of skin, which allows irritants to penetrate and moisture to be lost more easily.

2IRRITATION

Sensitive skin can become easily irritated and prone to a range of associated symptoms, such as redness, itching, burning, stinging.

3ROUGHNESS

Flaky, dull, patchy and uneven skin texture is a visible sign of sensitive skin. This can affect overall skin quality and lead to discomfort and distress.

4TIGHTNESS

Skin feels taut, stretched and strained. It indicates that skin lacks moisture and hydration, and is uncomfortable if left untreated.

5DRYNESS

A weakened skin barrier creates an ineffective seal on the skin’s surface, which allows more moisture to be lost, leaving the skin feeling dry.

DID YOU KNOW?

Across its different products, Cetaphil uses active ingredients that help to defend against all five signs of skin sensitivity.1 The products contain high quality ingredients and many of the formulations are fragrance-free and hypoallergenic (non-irritant), making Cetaphil ideal for daily use, even on sensitive skin.2

Content developed by Galderma in association with CIG Healthcare Partnership.
© 2026 CIG Healthcare Partnership

MARCH 2026

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